Asya Emeklilik was the first pensions company in the Turkish market to use Islamic-finance methods. With the launch of a second company, Katılım Hayat ve Emeklilik, in November 2013, they now have a rival. But General Manager Türker Gürsoy sees this as a benefit rather than a threat, as it will enable the interest-free finance sector in Turkey to grow further.
Asya Emeklilik markets 7 different participatory funds to its pensions customers. Later in 2014 they are planning to add a fund that invests in rental income denominated in foreign currency to their offering.